With online shopping, there are no more waiting lines for payment at checkout. Instead, shoppers can place orders at the touch of a mouse, making the transaction as fast and efficient as possible. In addition, shopping online is becoming more and more convenient, and it has become increasingly convenient to use your credit or debit card to purchase goods online. And, there are certain businesses that offer e-commerce services to help meet customers’ demands of convenience and speed.

As a result, if you have a physical presence at one or more of your store locations, you may find the need to adopt certain e-commerce features that will help you cater to your customers. In this regard, you may want to adopt certain features of the e-commerce platforms for your business.

Here are e-commerce features to use in your store to increase its visibility and increase the speed of transactions in your online store.

Discount Codes & Promotions

Using discount codes and coupons to get your customers to purchase more often will help in increasing your sales, just look at how many people visit websites like Raise everyday. This is because the customers will feel more assured about buying from you if they know that the products that they are considering are on special offer. This makes them more likely to pay their order. In order to increase the sales with discount codes, it’s best to create a coupon, so that customers can enter the discount code on your website. Using coupons is a surefire way to get a large number of customers. Other factors that must be considered are the timing of the coupon, so that it’s best to make the coupon valid for the same period of time that you sell it. A good tip is to use coupon codes at specific time of the day or evening, so that the number of customers purchasing your products will be higher.

 

Make your price match the competitor’s

When people are searching for products online, they will first go to a competitor, so that they can find the best deal for the product. If your price is not cheaper than the competitor’s price, people will give up on your product and search for a different one. Therefore, make sure that your competitor’s price will be the lowest price available online. Also, it’s very important that your competitor does not offer promotional price as a discount, as this will harm your brand image. Finally, consider the availability of the product. Sometimes the best price is at the cheapest place, so if you want to guarantee a price for your product, it’s better to sell it at a local store.

Brand and Customer Acquisition

There are many ways of creating a strong brand image. The most common is creating a strong brand name that people know and trust. This can be a famous company, celebrity or an iconic image. One of the most famous brands in the world is McDonald’s, which was founded by Ray Kroc. It is one of the best customer acquisition strategies, because it has the power to bring a lot of people into your store.